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About FSA

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For three decades, Chinese economy grew rapidly supported by not only the export but also growing domestic consumption. As the growth start to moderate, it is projected that 2017 GDP will grow by around 6.7%, and CPI rise by about 2.0%. China is pressing ahead with supply-side reforms, and witness further transitions from old growth engines and models to new ones. The advertising and sign industry is entering a new era of development with increasing focus on the innovations in technology and design matching the needs of the market which is becoming more sophisticated
 
China presents one of the most exciting and challenging markets in the world because of its size, complexity, and diversity. Advertisers face a vast array of platform options, from traditional to digital, and the marketing mix is constantly changing to optimize the results. With the continuing advancement in new material, printing and carving technology, display solutions, dynamic content management and tracking methodologies, the solution providers and the brands are keen to learn and share the best practice so they can identify new ways to reach and engage with consumers.
 
About Future Sign Academy (FSA)
UBM is serving the sign and advertising including digital solutions for 15+ years. As per the recent customer insights study, there is a strong need from the distributors and the end users to gain access to the education programs so they can keep abreast with the changes that are happening in the industry. Supported by the key stakeholders including retailers, architects, advertising agencies, brands and the solution providers,UBM launched Future Sign Academy (below called FSA ) in 2017, FSA provide the annual summit, open classes and in-depth tutorials for its community members.
 
Content is key to our communities to stay informed and continue to be inspired. We work closely with the thought leaders via the advisory committees so that the content program is developed by the community, for the community.
 
As the academy and alumni further develop, Future Sign Academy (FSA) will support the initiation of the sub-committees to dive deep into the display, printing, carving, direction system design, digital out-of-home and share the case studies in the retail, transport, education and healthcare et .
 
The FSA Advisory Boards
Similar to the prestigious advisory boards for GDC, BlackHat, , CBME, Future Sign Academy will invite key opinion leaders from the industry to represent the communities and advocate for their education needs. The board will come together 1-2 times a year to discuss the emerging trends and topics to guide the development of the content program throughout the calendar year.
 
Know more about FSA advisory board
 
Highlight of FSA 2017
FSA 2017 Annual Summit
Through joint work with industry associations , enterprises and experts , FSA concurrently hold the annual summit with LED China &Sign Chinaon Sep 20-22, 2017 , aimed to share ideas on the development trend of advertising and sign industry, The summit invited senior managers and experts from different fields to explore the future trend of theindustry
 
Know more about: 2017 FSA Summit
 
FSA2017 innovative theater
The FSA innovation theater aims to invite the pioneer enterprise in the industry to launch new products and technology .It provides an excellent opportunity for people who are eager to understand the latest products and development trend of the industry.The FSA2017 innovative theater invited 17 enterprises to launch their new technology and product concurrently with Sign China, LED CHINA 2017onn September 20 – 22
 
Know more about: FSA 2017 innovative theater
 
Work Plan for FSA 2018
Future Sign Academy aims to support the development of the community. It is free to all qualified professionals, no membership dues. Each year the work plan will be publicly announced after the completion of the advisory board meeting, with the goal to support monthly activities, quarterly topic highlights to address the needs of knowledge in terms of depth and breadth.
 
Mar. 2018 Publish FSA work plan
  Business Trip for DSE
Apr .2018 Start Call-for-Speaker
May. 2018 FSA Awards release
  Innovation Theatre release
Jun. 2018 Kick off the industry research and collect samples
  Entry deadline for FSA Awards
Jul. 2018 Interviews of the judging panel and the finalists for FSA Awardsv
  Innovation Theatre entry deadline
Aug. 2018 Complete the industry report analysis
Sep. 2018 Future Sign Academy Annual Summit
  Industry Whitepaper release
  Innovation Theatre & Gallery (Awards Finalists)
  Awards Gala Dinner & VIP Party
Nov.2018 Public Training (Fall)
Dec.2018 Academy year end summary and alumni networking
Feb.2019 Public Training (Spring)
 
FSA Contacts
Forrest +86-755-26906944 forrest.zhang@ubm.com
Cherry +86-21- 61577233 cherry.chen@ubm.com
 
About UBM
UBM is the largest pure-play B2B Events organizer in the world (LSS UK: UBM), committed to bring together the industry professionals to learn, share and network. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from lifestyle, hospitality, construction, marketing, technology, medical to intermodal transportation.